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The theory of consumer behavior in perspective is built on the basis of Islamic sharia Which turned out to have fundamental differences with the conventional theory. Consumer behavior is the behavior shown in the search for consumer, trade, use, evaluate, organize goods or services they think will satisfy their needs. Another definition is how consumers want to spend limited resources like money, time, effort to obtain goods or services desired. Consumption is an important economic activity, even sometimes considered most important. in conventional economic consumption behavior demanded by the two basic values, namely rationalism and utilitarianism. The second of these basic values and then form a hedonistic consumption behavior - materialistic, individualistic, and wasteful. In simple terms it can be said that the basic principles for consumption is to consume anything and any amount as long as: the budget meeting held and that person will have the maximum satisfaction. There are three basic principles that became the foundation for the theory of consumption behavior, namely belief in the Day of Resurrection and the Hereafter, a successful concept, and the function and status of the property.
A Muslim must believe in faith that there are doomsday and the afterlife. On the Day of Resurrection, people will be resurrected from death, after the wake of all their acts of charity will be calculated (reckoning). After that they will live a long life either in heaven or in hell, according to the reward or sin he did while he was in the world. We know that this world is where we stopped and there was real life in the hereafter. Belief is a fundamental impact on consumption behavior, for example: a Muslim will take advantage of income and wealth (what he has) for the sake of the Hereafter.
Success in life is measured by a Muslim, Islamic religion and morality rather than with the amount of wealth they have. The higher the higher morality of success achieved. Policy, truth and faith to the god is the key to Islamic morality. Policy and the truth can be achieved by someone that is in deed a good and beneficial for all creatures and stay away from bad behavior. And faith can be achieved by closer to god.
Property is the grace of god and it is not something which in itself is bad (which should be shunned in excess). Property is a tool for achieving a good life if we can use it well and correctly. In contrast to plunge one's property into humiliation when in use, used and sought not in accordance with the teachings of Islam. "And the likeness of those who spend their wealth to seek for the sincerity of gods and to strengthen their souls, like a garden located on the plateau watered by rain, the garden will produce twice the results. If heavy rains do not water it then light rain (even adequate). And Allah is Seer of what ye do ", Surat Al-Baqarah: 265.
Based on these three principles it is clear that consumption of a Muslim is not intended to seek the maximum satisfaction as well as in terms of conventional economic theory. Consumption goal of a Muslim is to seek success and prosperity of life in the world and the Hereafter in Islamic moral frame or Falah (survival, lasting prosperity, strength and honor). Thus, a consumer Falah Muslim should seek the highest possible extent the budget he had.
Source: Anto, Hendrie. Introduction to Islamic Micro Economics. 2003.Yogyakarta